Arcor Bubble Gum
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luis Catapano
Photographer: Dercílio Vanzelli
Leo Burnett in Sao Paulo created this piece. I didn’t know gum actually gave so much money to pay this kind of campaigns 
Anyaway, I think it’s really nice use of the media, haven’t seen it before, and it must be certainly shocking to bump into it while reading.
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Posted by The Ad Mad on February 15th, 2008,
on Creative Advertising.