Sibby’s Cupcakery
Advertising Agency: BBDO WEST San Francisco, USA
Creative Director: Jim Lesser
Art Director: Reece Hoverkamp
Copywriter: Jack Harding
Illustrator: Anthony Clarkson
Published: January 2008
Some agencies usually are fine with just a good idea. But a good ad consist not only in a mind blowing concept, but also a perfect execution, making it as nice to look at as possible. This is a good example of an OK concept, but a really stylish and eye catching art direction.
I think in most cases the one part of the advert that’s better executed (concept or art direction) makes up for the other one…but can a good concept save an awful visual execution? or just a nice ilustration save a crappy concept?
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Posted by The Ad Mad on February 13th, 2008,
on Creative Advertising.
February 13th, 2008 at 12:55 pm
Interesting question. Actually I think this ad is smart as is calling to our childhood to get an emotional attachment with the ad and the product itself…
At least the ad will call your attention to read the message and look carefully to the ad (which names the product and is designed to make a direct association with the stomach, the bowl and so on)…
I like it: really cool :-))
Regards from Amsterdam,
Paquito.
February 15th, 2008 at 11:29 am
put the concept vs. execution discuss aside for a moment. This is obviously a spec campaign for a cupcake store. The creative team couldn’t come up with any other headlines? That’s ridiculous. I’m sorry, if you’re gonna do something so easy as a cupcake store, you gotta put in a lot more effort.
February 15th, 2008 at 5:26 pm
Totaly agree Mike.
What surprised me the most was that all the prints have the same exact copy! More than that, the only part of the ad that changes is the stomach! That’s one lazy art director …
However, Paquito is right about the emotional link the company wants to establish, and that’s one thing I like about this campaign.
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