Air Canada
“People working above”
Advertising Agency: Marketel, Montréal, Canada
Creative Director: David Yost
Associate Creative Director: Mitch Cayouette
Art Directors: Markus Dressler, Hillary Wolfe
Copywriter: Joshua Stern
Agency Producer: Alexandre André
Released: December 2007
I love that people actualy stared at the sky…if was the creative director I’d be the happiest man on earth hehe…well maybe not that much 
Thanks for visiting!
Liked this post?
Suscribe to our feed
Posted by The Ad Mad on February 12th, 2008,
on Creative Advertising.
February 12th, 2008 at 1:33 pm
I love the concept (is original as hell) but, actually, how effective are this kind of things? I mean, it’s something to show into a company meeting or similar, but, how effective are those kinds of initiatives? (I’m just wondering :-)).
Bad thing around really creative campaigns are that, in the end, noone associates the product/service with the campaign itself (that’s the marketeers’ worst nightmare :-)).
Regards from Amsterdam,
Paquito.
February 17th, 2008 at 1:51 pm
Actually I think nowadays, you do need a brilliant idea to be remembered, and so that the product impacts people.
But the most important is to get that association: idea-product. In this case, maybe not even 50% of the people who passed that thing read what it was about, but the other 50% might have told some friends about it, and that’s why great ideas work, the stick around for some time