Discovery Channel Shark Week
RAPP Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK – which appeared exclusively on AUSTAR’s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of “shark-bitten“ surfboards around well-known Sydney beaches. They then sat patiently – and watched and waited – while a frenzy of curious beach-goers came to ‘feed’ on this simple ambient idea.
DM Agency: RAPP Collins Sydney
Art Director: Ryan Mckay
Copywriter: Max Kitchen
Production: Andy Robilliard, Brett Griffiths
Client: Austar/Discovery Channel
Thanks Ryan for sending this material! I really dig both the execution and the idea.
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Posted by The Ad Mad on February 1st, 2008,
on Creative Advertising.
February 2nd, 2008 at 12:54 am
I loved the idea: it’s really original and, at the same time, it has a sort of “hook” as we’ve all seen things like that in the movies
)Thanks for sharing that wonderful campaign 
)Regards from Amsterdam,Paquito.
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