Havaianas
“Limited-edition welcome mats were produced and distributed as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas connection to nature by essentially “welcoming” people to the outdoors when they leave for the day”
Agency: BBDO New York, USA.
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Posted by The Ad Mad on January 25th, 2008,
on Creative Advertising.
January 25th, 2008 at 12:46 pm
Nice campaign! (it’s a really original concept considering the product)…
I’ll keep it in mind (it’s a trully example about “Thinking Out of the Box”).
Regards from Amsterdam,
Paquito.