The Ad Mad! - Creative Advertising, Marketing and Design blog

I just came across these images of the latest Pepsi campaign to come out of Germany and I have to say I’ve been blown away by them.

Not only are the images visually stunning, but the brand is so well-communicated, both by the use of the logo over the images and by the strengthening of the brand ethos of ‘daring for more’.

I have to admit that I never usually choose Pepsi over Coca-cola when drinking a Coke, however, I am not a regular coke drinker. Adverts such as these then might just persuade me to try Pepsi for once over its rival - if only as a pat on the back for these excellent adverts. I can always pretend that I am riding that giant wave as I drink…

I really can’t say enough about them. Just fantastic.

Advertising Agency: BBDO, Düsseldorf, Germany

Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya

Art Director: Michael Plückhahn

Copywriter: Christopher Neumann

Production: Stefan Kranefeld Imaging

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This entry was posted by The Ad Mad on Friday, December 14th, 2007 at 6:48 am and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.