"dare for more"
I just came across these images of the latest Pepsi campaign to come out of Germany and I have to say I’ve been blown away by them.
Not only are the images visually stunning, but the brand is so well-communicated, both by the use of the logo over the images and by the strengthening of the brand ethos of ‘daring for more’.
I have to admit that I never usually choose Pepsi over Coca-cola when drinking a Coke, however, I am not a regular coke drinker. Adverts such as these then might just persuade me to try Pepsi for once over its rival – if only as a pat on the back for these excellent adverts. I can always pretend that I am riding that giant wave as I drink…
I really can’t say enough about them. Just fantastic.
Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
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Posted by The Ad Mad on December 14th, 2007,
on Creative Advertising.
December 14th, 2007 at 7:12 am
Hi,I think I’ve already seen that campaign: I must say I took me some seconds to get it until…My reaction was: “What is that small stuff in there? It seems like a… Holly shit!”I must say the images are very impressive: I really loved them
As usual, your ad compilation is excellent 
)Kind regards from Amsterdam,Paquito.http://paquito4ever.blogspot.com