"Great shop, hiccup"
Stumbled across this today and it raised a few chuckles. Ambient advertising can so often fall short, whether the problem is that the initial concept is flawed or because the execution doesn’t quite live up to the initial idea. And of course, sometimes it looks like the brand is just trying a bit too hard. But I like this one a lot. I especially like that it leads you directly to the shop, as there will always be someone who ends up getting lost trying to find their way from the directions - and half the time that’s me. However, maybe instead of facing towards the coffee shop, the footsteps should have faced away (yet still leading to the shop) as if someone had just left the shop after spending a great day sampling the wine they have to offer… but that’s just me being pedantic.
Advertising Agency: Rethink, Canada
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Posted by The Ad Mad on November 1st, 2007,
on Creative Advertising.