The Ad Mad! - Creative Advertising, Marketing and Design blog

Agency: Leo Burnett.
Creative Director: Ruy Lindenberg
Art Director: Paulo Areas
Copywriter: Guilherme Facci

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A subtle yet great advert for a removal company in Chile. The emphasis obviously being that with Mudanzas your furniture is in safe hands, no need to worry about breakages even for one minute.

And although you need to look that little bit closer to actually get the point of the advert, in some ways you feel all the more rewarded when you do. So a pat on the back for me as well as Puerto Publicidad and Mudanzas.

Advertising Agency: Puerto Publicidad, Santiago, Chile

Creative General Director: Javier Modrego

Creative Directors: Ricardo Fontecilla, Samer Zeidan, Andrés Opazo

Art Director: Andrés Opazo

Illustrators: Roberto Medina, Octavio Martínez

Copywriters: Ricardo Fontecilla, Samer Zeidan

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Stumbled across this today and it raised a few chuckles. Ambient advertising can so often fall short, whether the problem is that the initial concept is flawed or because the execution doesn’t quite live up to the initial idea. And of course, sometimes it looks like the brand is just trying a bit too hard. But I like this one a lot. I especially like that it leads you directly to the shop, as there will always be someone who ends up getting lost trying to find their way from the directions - and half the time that’s me. However, maybe instead of facing towards the coffee shop, the footsteps should have faced away (yet still leading to the shop) as if someone had just left the shop after spending a great day sampling the wine they have to offer… but that’s just me being pedantic.

Advertising Agency: Rethink, Canada

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