More women in underwear
I did mean to post this a few weeks ago now as I’d come across it after I’d posted the post about the Elle Macpherson Intimates campaign. As an extension to the campaign, during New York Fashion Week an interactive storefront which uses a nifty piece of technology called Human Locator to track body movement in real time was used to great effect. I’d have stood outside there playing all day!
I’m afraid I couldn’t find which agency was behind this, it may be The Names Agency once again but I’m not certain. Liked this post?
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Posted by The Ad Mad on October 11th, 2007,
on Creative Advertising.
October 16th, 2007 at 4:27 am
Is it me or are only women the ones who seem to stop and notice what’s going on? That’s brilliant…
October 16th, 2007 at 11:56 am
Maybe men feel embarrased to stop and look
Anyway, brilliant campaign overall
Thanks for visiting folks!
October 19th, 2007 at 3:12 pm
We talk a lot around the office about the future of out-of-home advertising being the convergence of online and offline technologies…this illustrates that idea perfectly. It’s interesting, entertaining and amazingly interactive…as long as it pulls people into the store, then it’s an unequivocal hit! Thanks for sharing!!
December 29th, 2007 at 6:04 am
I know that I’m a few months to late but…
The agencys name (Mindshare/Destination Media Group) is displayed at the end of the clip. Or did I miss something? It feels like I do, because it’s hard to miss it.
Well anyway, great blogg!!! *bookmarked*