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Pepsi Light

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Paola Nauges
Copywriter: Fabien Moreira
Photographer: Jean-Noël Leblanc-Bontemps

I love how they turned the regular drink ad to a classic perfume style graphic (type, colors, the lady, etc). Yes, it could have been executed much better design-wise…yes, it looks a bit forced to me, but I still dig the idea.

This entry was posted by The Ad mad on Monday, September 24th, 2007 at 5:24 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Pepsi Light”

  1. Paquito Says:
    September 24th, 2007 at 4:00 am

    That’s a nice really ad: it’s very original :-)))))

    Regards from Spain,

    Paquito.
    Paquito’s World

  2. Linda Says:
    September 28th, 2007 at 3:29 pm

    I like it. Unique.

  3. TheAdMad! Says:
    September 28th, 2007 at 10:33 pm

    Ha! Glad you liked it…I shared this one because I had read really bad comments about this print, but I found it really interesting and refreshing.

    Thanks for visiting everyone!

  4. darryl ohrt Says:
    October 17th, 2007 at 8:30 pm

    We just got back from a company trip to Mexico, and discovered that Pepsi products outside of the US are “light” instead of “diet.”

    I wish they would re-brand as ‘light’ in the US. Doesn’t the word light have more positive brand essence than ‘diet’?

  5. Jean-Noël Leblanc-Bontemps Says:
    April 25th, 2008 at 9:58 am

    thank you all

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