Underwear, for everyone…
Usually underwear advertisements follow a tried and tested route - good looking woman in the underwear staring seductively at the camera. Sometimes, as with Wonderbra for example, there may be a clever piece of copy to go along with it, but usually it doesn’t stray too far from what we all expect.
A few weeks ago I came across something a little different though, the new viral campaign from Elle Macpherson Intimates. A bit supernatural, a bit ‘what the…’, instead of showing models reclining on a chaise lounge looking sexy the models are doing some very weird and wonderful activities.
You’ll find the various virals and the accompanying Myspace pages for each ‘character’ below. I quite like them, they’re a little bit different and a refreshing break from the norm. Although it looks like not everyone shares my enthusiasm for them as opinion appears to be quite mixed. Decide for yourself.
Bubblegirl
Drummergirl
Balloongirl
http://www.myspace.com/intimatesaucergirl
Bombergirl
Jokergirl
Advertising Agency: The Names Agency, Bondy Beach, Australia