Archive for September, 2007

Pepsi Light

Monday, September 24th, 2007

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Paola Nauges
Copywriter: Fabien Moreira
Photographer: Jean-Noël Leblanc-Bontemps

I love how they turned the regular drink ad to a classic perfume style graphic (type, colors, the lady, etc). Yes, it could have been executed much better design-wise…yes, it looks a bit forced to me, but I still dig the idea.

Share This

Posted in Creative Advertising by The Ad Mad | 5 Comments »

Underwear, for everyone…

Friday, September 14th, 2007
Usually underwear advertisements follow a tried and tested route - good looking woman in the underwear staring seductively at the camera. Sometimes, as with Wonderbra for example, there may be a clever piece of copy to go along with it, but usually it doesn’t stray too far from what we all expect.

A few weeks ago I came across something a little different though, the new viral campaign from Elle Macpherson Intimates. A bit supernatural, a bit ‘what the…’, instead of showing models reclining on a chaise lounge looking sexy the models are doing some very weird and wonderful activities.


You’ll find the various virals and the accompanying Myspace pages for each ‘character’ below. I quite like them, they’re a little bit different and a refreshing break from the norm. Although it looks like not everyone shares my enthusiasm for them as opinion appears to be quite mixed. Decide for yourself.

Bubblegirl

Drummergirl

Balloongirl

Jokergirl

Share This

Posted in Creative Advertising by The Ad Mad | No Comments »

Off!

Sunday, September 9th, 2007


Agency: Draft FCB, Malaysia
Creative Director: Yap Pow Hoong
Copywriter / Art Director: Reza Abdullah

It does take a moment to get it, but now I love it :)

Anyone had time to do the mazes to see if the mosquito can actually get to the people?

Share This

Posted in Creative Advertising by The Ad Mad | 2 Comments »

Allstate

Tuesday, September 4th, 2007

“Are you in good hands?. Allstate”

Agency: Leo Burnett, Chicago.

Awesome idea, wonderful execution…but how many people will actually see the logo or the brand name? I think it’s a bit small considering it’s up there…

Share This

Posted in Creative Advertising by The Ad Mad | 3 Comments »

Close
E-mail It