It’s raining coffee
Another ambient campaign, this time from Coffees of Hawaii who parachuted samples of their coffee to neighbourhoods and busy tourist areas. Attached to the parachute along with the coffee was the reminder that they could get coffee shipped directly to their home, at whatever frequency and quantity they wished, from www.coffeesofhawaii.comSuch a nice idea, the notion that the samples had been dropped from the sky and just happened to land on your doorstep. Had the samples simply come through the door I doubt they would have attracted much attention at all. Even nicer would have been had they been personalised for the person whose garden they dropped in, however the idea may have been more that the parachute had just happened to drop in your garden and it wasn’t all one big direct mail campaign. I suppose there’s an argument for both. Love it all the same.
Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel
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Posted by The Ad Mad on August 10th, 2007,
on Creative Advertising.
August 21st, 2007 at 3:19 pm
That’s a really nice one
Nice campaign concept, I’m really surprised
Regards from Spain and thanks for the Marketing Campaign Repository Work you’re making
Paquito.
http://paquito4ever.blogspot.com