"Don’t drop the soap"
Packing a powerful puch, this piece of ambient media from Stop Prison Rape.org centres around an often unspoken problem in prisons. It’s safe to say that phrases like “don’t drop the soap” have slipped into modern day vernacular and are often treated as a joke. What is so powerful about this piece of marketing is that it takes what many see as a joke and turns it on it’s head, instead putting the onus on whoever sees the message to actually think about what they would do if they were in this position. It most definitely made me think and has stuck in my mind since I saw it last week.
My only criticism would be that the normal person on the street may not feel that it is an issue they can do much about. However, it may well be that the purpose of the campaign was to simply raise awareness of the issue in general.
Unfortunately I cannot find out the agency behind the campaign or where indeed the campaign was carried out, however, given that the organisation is based in Los Angeles, it may have been around this area. If anyone has any further information on the campaign, please feel free to leave a comment.
Source: Ads of the World
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Posted by The Ad Mad on August 1st, 2007,
on Creative Advertising.
August 2nd, 2007 at 8:34 pm
Just discovered your other blog Lisa.I saw this soap thing a while back. Smells a bit like an opportunistic creative dept scam piece to me.Given the problem of prison rape, why are people still committing crimes? I would have thought prison rape would be an effective deterent. Guess it’s not.
August 3rd, 2007 at 2:25 am
Hi Stan, just my second post here, but it’s nice to be able to focus on advertising solely here. I guess a lot of men think it wouldn’t happen to them, they are tough enough to fight it off. And at the end of the day, although we’re taught that fear is a greater motivator than gain – greed and passion are two very powerful emotions.