“Join the first European Road Safety Day, on 27 April 2007. Stop the killing.”
Advertising Agency: TBWA, Milano, Italy
Creative Directors: Fabio Palombo, Raffaele Cesaro
Art Director: Raffaele Cesaro
Copywriter: Fabio Palombo
Photographer: Corbis
Published: April 2007
“Open early for breakfast.”
Advertising Agency: MacLaren McCann, Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Kelsey Horne, Brad Connell
Copywriter: Mike Meadus
This one’s a classic. Even if playing with the logo of the company is a bit over-used, I think you can still come up with great, straight to the point ideas like this one.
Another ambient campaign, this time from Coffees of Hawaii who parachuted samples of their coffee to neighbourhoods and busy tourist areas. Attached to the parachute along with the coffee was the reminder that they could get coffee shipped directly to their home, at whatever frequency and quantity they wished, from www.coffeesofhawaii.comSuch a nice idea, the notion that the samples had been dropped from the sky and just happened to land on your doorstep. Had the samples simply come through the door I doubt they would have attracted much attention at all. Even nicer would have been had they been personalised for the person whose garden they dropped in, however the idea may have been more that the parachute had just happened to drop in your garden and it wasn’t all one big direct mail campaign. I suppose there’s an argument for both. Love it all the same.
Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel
Packing a powerful puch, this piece of ambient media from Stop Prison Rape.org centres around an often unspoken problem in prisons. It’s safe to say that phrases like “don’t drop the soap” have slipped into modern day vernacular and are often treated as a joke. What is so powerful about this piece of marketing is that it takes what many see as a joke and turns it on it’s head, instead putting the onus on whoever sees the message to actually think about what they would do if they were in this position. It most definitely made me think and has stuck in my mind since I saw it last week.
My only criticism would be that the normal person on the street may not feel that it is an issue they can do much about. However, it may well be that the purpose of the campaign was to simply raise awareness of the issue in general.
Unfortunately I cannot find out the agency behind the campaign or where indeed the campaign was carried out, however, given that the organisation is based in Los Angeles, it may have been around this area. If anyone has any further information on the campaign, please feel free to leave a comment.
Source: Ads of the World
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