Teenage Mutant Ninja Turtles
Brazilian agency Ginga Interactive did an amazing job making Teenage Mutant Ninja Turtles even cooler when they projected this intense scene directly onto a 25-story building in Sao Paulo. Created as promo for the upcoming Brazilian release of TMNT, this viral marketing scheme definitelty got some buzz flying; watch the amount of attention this gets from passerbys, and just think of all the added reach when you factor in camera phones, etc.
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Posted by The Ad Mad on April 23rd, 2007,
on Creative Advertising.
April 26th, 2007 at 6:59 am
and do you already know these 5 phases?
http://lodireicosi.splinder.com/post/11672504/Tartarughe+Ninja…+all%27attacco%21