The Ad Mad! - Creative Advertising, Marketing and Design blog

Brazilian agency Ginga Interactive did an amazing job making Teenage Mutant Ninja Turtles even cooler when they projected this intense scene directly onto a 25-story building in Sao Paulo. Created as promo for the upcoming Brazilian release of TMNT, this viral marketing scheme definitelty got some buzz flying; watch the amount of attention this gets from passerbys, and just think of all the added reach when you factor in camera phones, etc.

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This entry was posted by The Ad Mad on Monday, April 23rd, 2007 at 10:34 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.