The Ad Mad! - Creative Advertising, Marketing and Design blog

Outstanding art direction. Awesome

“Where does your world end?”

Agency: JWT, Spain
Executive Creative Director: Alex Martinez
Creative Director: Oscar Alcaraz, Napi Rivera
Art director: Marti Pujolas
Copywriter: Marc Torrell
Photographer: Garigosa Studio

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“Office products now at FedexKinkos.com”

Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Eric Schutte

Click here for another ad of the same campaign.

Here’s a design geek fact that some of you might not have noticed: Remember FedEx logo?
Well, it’s hard to see it at first, and at least I was told about it, I didn’t realize myself: There’s a hidden symbol in there…Look carefuly. Anyone can see it?

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I fell in love with this campaign when I first saw it. I’m not sure the idea rocks or sells the product, but check the art direction for god’s sake!
It’s brilliant from every point of view. I love it!

“It’s better if you listen to it. Panasonic Digital voice recorders”

Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative directors: Mario Coloma, Rafael Saits.
Copywriter: Sebastián Salainas
Art director: Chino Andrade

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Adjusting the product’s shape to match the client’s logo? Might sound stupid, but I love how it’s executed here.

“Renault breakdown services - 0810 05 15 15 on-call 24 hours a day”

Agency: Publicis Conseil, France

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