Panasonic Digital Voice Recorders
I fell in love with this campaign when I first saw it. I’m not sure the idea rocks or sells the product, but check the art direction for god’s sake!
It’s brilliant from every point of view. I love it!
“It’s better if you listen to it. Panasonic Digital voice recorders”
Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative directors: Mario Coloma, Rafael Saits.
Copywriter: Sebastián Salainas
Art director: Chino Andrade
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Posted by The Ad Mad on March 26th, 2007,
on Creative Advertising.