Consol Energy
Great use of an escalator as a media, to create the feeling of going into a mine. I love it!
Maybe the size of the copy text is a little small considering it should be readable from far away, as it wouldn’t be nice that people stop walking to read it, making a mess on the place.
“America would have 50% less electricity if our coal miners didn’t make this trip every day”
Agency: Blattner Brunner, Pittsburgh, USA
Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California
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Posted by The Ad Mad on March 17th, 2007,
on Creative Advertising.