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Asics

Click to enlarge the ad
“Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.”

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

I don’t think the runner looks that good in this print, but the rest of it is really eye catching. Great art direction.

This entry was posted by The Ad mad on Tuesday, March 13th, 2007 at 12:55 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Asics”

  1. Chenque Says:
    March 14th, 2007 at 6:19 am

    If you want, you can see the another ad of this campaign in this blog:
    http://ruanoblog.blogspot.com/2007/03/correr-est-no-nosso-dna.html

  2. Ale Says:
    March 14th, 2007 at 11:25 am

    Thanks Chenque. I didn’t post that one because I didn’t like the copy

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