Asics

Click to enlarge the ad
“Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.”

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

I don’t think the runner looks that good in this print, but the rest of it is really eye catching. Great art direction.

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3 Responses to “Asics”

  1. Chenque Says:

    If you want, you can see the another ad of this campaign in this blog:http://ruanoblog.blogspot.com/2007/03/correr-est-no-nosso-dna.html

  2. Ale Says:

    Thanks Chenque. I didn’t post that one because I didn’t like the copy

  3. Paige @ Acer Factory Says:

    Hello there, just doing some research for my Acer site. Can’t believe the amount of information out there. Wasn’t exactly what I was looking for, but great site. Have a great day.

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