Mercator Insurances
This ad appeared in Belgian newspapers the day after a strong storm which caused lots of damage. Taking advantage of recent events and applying it to your product is a choice to make an ad a little fresher. Plus this one’s got a brilliant execution, using the media (a newspaper) as a key element.
“After the storm you’ll want everything back in its place”
Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Director: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
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Posted by The Ad Mad on March 7th, 2007,
on Creative Advertising.