Micro Machines
Agency: Jotabequ Grey, San José, Costa Rica
Creative Director: Alberto Quirós
Art Director: Armando Vega
Copywriter: Fabián Salas
Illustrator: Armando Vega
There was some discussion around this ad: would target audience (in this case kids, and parents who would buy the little cars) know what a pixelated pic means?
Some say no, but I guess nowadays you can trust almost every children who can buy this product knows what a pixel is, and probably knows more about computers than you do.
That said, I love this one!
Thanks for visiting people!
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