The Ad Mad! - Creative Advertising, Marketing and Design blog

I know sometimes scratching that thing can be fun…but if that’s a whole magazine page or something as big, who on earth would scratch it all!?
My guess: an expensive campaign that won’t get as many people as a plain graphic would.
Good idea though, and interaction is always a plus.

“Please scratch.
Need this?
Perfect form and function. AEG/Electrolux”

Agency: BBDO, Düsseldorf, Germany
Creative Director: Carsten Bolk
Art Director: Concetta Milione, Jörg Sachtleben
Copywriter: Marco Obermann

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I’m pretty sure parents have thrown their kids’ Playstations to a tree before. Funny idea and gets the message right through.

“Encourage your children to do more sport.”

Agency: LG&F, Brussels, Belgium
Creative Directors: Christophe Ghewy, Paul Wauters
Art Directors: Tim&Joeri
Copywriters: Tim&Joeri
Photographer: Marc Paeps
Retouching: The Living Room

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Here we got Ariel taking full advantage of the media of the ad. If this doesn’t grab your attention while you’re driving, I don’t know what will

“Super Soft”

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green

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“192hp”

Agency: JWT
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi

-Ford-

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