Braun
Target is a key point in advertising. You must know who you’re trying to sell the product. And I think this campaign hits the spot: I’m sure cooks love to be creative, and both this graphics are pure art, inviting them to be artists themselves, using the product. Wonderful.
Agency: BBDO Duesseldorf, Germany
Creative Directors: Stefan Vonderstein, Ralf Zilligen, Todd Tilford
Copywriters: Hans-Holger Pollack, Fiona Grace
Art Directors: Sharon Jessen, Concetta Milione, Ton Hollander, Nicole Hoefer
Photographers: Martin Klimas, Andrew Zuckerman
Planning: Nicola Brown
Retouching: Stefan Kranefeld
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Posted by The Ad Mad on February 27th, 2007,
on Creative Advertising.