AEG table sweeper
I know sometimes scratching that thing can be fun…but if that’s a whole magazine page or something as big, who on earth would scratch it all!?
My guess: an expensive campaign that won’t get as many people as a plain graphic would.
Good idea though, and interaction is always a plus.
“Please scratch.
Need this?
Perfect form and function. AEG/Electrolux”
Agency: BBDO, Düsseldorf, Germany
Creative Director: Carsten Bolk
Art Director: Concetta Milione, Jörg Sachtleben
Copywriter: Marco Obermann
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Posted by The Ad Mad on February 21st, 2007,
on Creative Advertising.
February 23rd, 2007 at 1:44 pm
Está bueno, pero te debe hacer calentar más que las ganas de comprarte la aspiradora, je.
February 23rd, 2007 at 10:36 pm
jajajaja
Si, seguro…de repente tenes toda la mesa llena de esa porqueria y decis: Y ahora me hacen limpiar esto!?
Un saludo y gracias por pasar!