Belgian Association for Obese Patients
I’m pretty sure parents have thrown their kids’ Playstations to a tree before. Funny idea and gets the message right through.
“Encourage your children to do more sport.”
Agency: LG&F, Brussels, Belgium
Creative Directors: Christophe Ghewy, Paul Wauters
Art Directors: Tim&Joeri
Copywriters: Tim&Joeri
Photographer: Marc Paeps
Retouching: The Living Room
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Posted by The Ad Mad on February 20th, 2007,
on Creative Advertising.