Johnson&Johnson
We all love interactive ads. It gives you the chance to be a part of the campaign, and makes you one step closer to the product.
In this case, we got a bus shelter poster for a sun tanning lotion, with a built in light dimmer for interactive use. As you move the dimmer through the products below, the light changes, making the model tan’s look different, changing colors. Wonderful!
Agency: DDB Brasil, São Paulo
Client: J&J/Sundown
Chief Creative Officer: Sergio Valente
Creative Directors: Sergio Valente/Julio Andery
Copywriter: Aricio Fortes
Art Director: Rodrigo Mendes
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Posted by The Ad Mad on February 6th, 2007,
on Creative Advertising.
February 7th, 2007 at 10:51 am
That’s such a great idea