The Ad Mad! - Creative Advertising, Marketing and Design blog

“Use only what you need - Denver Water”

We all know the world’s running out of water, and with this guerrilla campaign Denver Water reminds you about it. Clear message, good looking, and lots of people will get it.

I love when creativity is applied in such a great way to good causes and I would definitely like to see more ads like this. Unfortunately most of the companies getting this kind of messages through have little budget to do it.

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“Strength for your hair - Priorin”

If anyone knows the credits on this one let me know!
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Axe campaigns rarely fail, and this is no exception. On the first one an adhesive with a girl climbing up was put right below the men’s bathroom sign in public places.

In the second one they looked for ‘emergency exit’ signs, with a man running to a door, and added an adhesive of girls running to get him.

Writing ‘Axe’ in each adhesive is more than enough to let you know who is responsible for the ad…and now that I think about it, even if there was nothing written, I’d think of Axe too.

Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director & Illustrator: Ad van Ongeval
Account services: Manu Van Der Wielen

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