Archive for January, 2007
Mini Cooper
Tuesday, January 23rd, 2007Agency: BBDO, Italy.
A real size fibreglass Mini was attached to a ramp that would move the car up and down creating a Yo-Yo effect.
There’s been some discussion about this ad, as there is no real idea behind it. Yeah, the Mini Cooper is ‘mini’, we all know that, but what’s the point of having it hanging on a giant hand as a Yo-Yo?
Some say it’s just a crappy ad, but I think that when you got all the audience already knowing it’s a great product, you can have fun and do this kind of stuff, which will get stuck in people’s head more than a descriptive boring ad.
That said, this one rocks!
Thank for visiting everyone!
Denver Water
Sunday, January 21st, 2007
“Use only what you need - Denver Water”
We all know the world’s running out of water, and with this guerrilla campaign Denver Water reminds you about it. Clear message, good looking, and lots of people will get it.
I love when creativity is applied in such a great way to good causes and I would definitely like to see more ads like this. Unfortunately most of the companies getting this kind of messages through have little budget to do it.
Thanks for visiting!
Priorin
Thursday, January 18th, 2007“Strength for your hair - Priorin”
If anyone knows the credits on this one let me know!
Thanks for visiting!



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