Axe
Axe campaigns rarely fail, and this is no exception. On the first one an adhesive with a girl climbing up was put right below the men’s bathroom sign in public places.
In the second one they looked for ‘emergency exit’ signs, with a man running to a door, and added an adhesive of girls running to get him.
Writing ‘Axe’ in each adhesive is more than enough to let you know who is responsible for the ad…and now that I think about it, even if there was nothing written, I’d think of Axe too.
Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director & Illustrator: Ad van Ongeval
Account services: Manu Van Der Wielen
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Posted by The Ad Mad on January 16th, 2007,
on Creative Advertising.
January 16th, 2007 at 6:07 pm
Awesome campaign, am keen to see more of their stuff!
January 16th, 2007 at 9:18 pm
Yeah, Axe only publishes great campaigns, and no doubt that’s why it’s such a well known brand.
You can’t get that much recognition even having the best product, with no marketing.
I visited your site Jeremy! Love the designs and specially the illustrations you got over there. Awesome job!
Thanks for visiting!
January 18th, 2007 at 6:10 pm
Nice blog you got here, very interesting
Click here to see my blog. Take care, iwiwag 
January 19th, 2007 at 7:21 am
I wish I could get some of those ads for my house
January 19th, 2007 at 4:46 pm
está muy bien.