The Ad Mad! - Creative Advertising, Art and Design blog

Awesome campaign by Toyo Tires, telling how fun it was to research and create the product, with lines like ‘Our development engineers said we should also mention things like indentation and molecular adhesion. Ok they grip like hell!’.
The art direction is really really good, being one of the best things of the ad.

“Toyo Tires - Pleasure comes with performance”

Agency: BMZ+more, Duesseldorf, Germany
Creative Director: Stephan Zilges
Art Director: Eike Rojahn
Copywriter: Nils Kretzer
Retouching: Recom, Christian Schemer

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Posted by The Ad Mad on January 12th, 2007, on Creative Advertising.