The Ad Mad! - Creative Advertising, Marketing and Design blog

Agency: Jung von Matt - Limmat Werbeagentur AG, Switzerland

How many clowns can you fit inside a Mini Cooper?
Well, according to this great guerrilla marketing campaign in Switzerland, quite a lot!

Comparing this one to the previous ad, it has a few advantages, but they are key things to have in mind:
How many people would see the Fiat advertisement on the plane? Five? maybe 20 per day if it’s a really busy airplane?
Now how many would see the Mini Cooper one? Thousands! That’s for sure, and even much more if it’s placed in the right part of the city.
Despite being seen by much more people, I still feel the Fiat Idea ad is more bothering than this one.
What’s the advantage on the previous one? There might be many (like the design, etc) but I think the clue here is the target: a person on a plane has a particular economic situation, and that’s probably who Fiat wants to sell the product to.
I think Mini Cooper advertisers didn’t consider this, as people traveling on the subways may or may not be in a particular economic situation.

Thank for visiting!

This entry was posted by The Ad mad on Tuesday, December 19th, 2006 at 9:02 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.