The Ad Mad! - Creative Advertising, Marketing and Design blog

This is a great example on how advertisers use pop culture to make creative campaigns. Also notice that you don’t see all the spiderman character: you see only an arm…wonder if that’s to avoid copyright issues, or if it was on purpose to leave some imagination space?

Later today expect another one!

‘CANON PowerShot S1′

This is a street campaign for Canon S1. Ads in places you would never expect them. Now that’s being creative! I’m guessing the advertisers tried to highlight the 10x zoom this digital camera has; anyway, the effect is great.

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‘Disney - Feel like a kid again’

Agency: FCB, Brazil

Advertising companies look for things like this. Campaigns that people will remember for years, and tell all their friends about.
Plus this one is clearly targeted to older people: Let’s face it, which 10 year old kid would buy Bambi on DVD nowadays? So even the slogan ‘Feel like a kid again’ goes perfectly along with the campaign.